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SoLoMo Thursday - Manage your Online Reputation with PR Guru Tom Evrard
Wednesday, April 3, 2013 from 7:30 PM to 9:00 PM (SGT)
**SoLoMo Thursday MAR 28 HAS BEEN RESCHEDULED TO APR 03**
OMG.. We have to reschedule March's SoLoMo Thursday's event with Tom Evrard from Mar 28 to Apr 03! We sincerely apologize for this last minute reshuffle but logistics was a nightmare to sort out on the eve of Good Friday!
Speaker: Tom Evrard
Tom Evrard is the Managing Director in Strategic Communications of FTI Consulting. Specialised in regulated industries, he has spent more than 12 years advising clients on complex corporate communications, reputation management events & long term campaigns. His areas of expertise include issues & crisis management, corporate brand development, public policy & litigation communications, media relations, & capital markets communications.
Since 2004, Tom has practised in New York, London, Beijing, and is now based in Singapore. He is most passionate in helping South East Asian companies through stakeholder engagement in the digital space.
Topic: Manage your Online Reputation with PR Guru Brian Wendel
What does your company look like online? When was the last time you Google’d your company name, key executives and industry key terms? Do online search results present your company in the best possible light? How do you manage a PR crisis online?
Many people today recognise that search engine optimisation (SEO) & public relations (PR) have much to offer each other. The latest Google updates emphasis linking content by quality sites, as well as making sure that the content is connected to key stakeholders and potential customers. This helps to transform a company’s online reputation.
Tap into these emerging trends when we dig deeper into the subjects of:
· Digital Sign Language
· “Moneyball” Communications
When & Where
SoLoMo Thursday is a non-profit event created to bring online Social, Location-based and Mobile awareness to B2C businesses. The cost of your ticket helps to cover all ticket expenses only.
SoLoMo Thursday seeks to provide advice and insight on applying strategies of Social, Location-Based and Mobile Media to your business and aims to:
✔Explore the usage of diverse social media platforms & mobile apps
✔Assist businesses in applying different social media channels & strategies to different industries & functions in Sales, Marketing and PR.
✔ Present upcoming SoLoMo technologies
✔ Analyse a number of industry case studies and global statistics
✔ Enable networking with like-minded businesses